In chapters 3-6 of Engage Brian Solis defines social media as a “great equalizer,” in reference to online relationships with customers.
Public relations, marketing, and advertising professionals interact with their clients or potential customers in a different way today than ever before. They have had to transform after what Solis calls our “societal renaissance” occurred.
In chapter 3 Brian Solis explains the importance of interacting with customers. He says it’s “important for every company to proactively and personally recognize other bloggers.” Without doing so, having a social media outlet is pointless for a business.
I see this as a very important piece of information because so many businesses create some form of social media, but have no idea why they are doing so. The reason should be for interacting!
Brian Solis warns to “serve not only our own needs, but others as well.” If you do not do so no one will ever be inclined to check out your social media outlet.
It makes sense to me that for a business, in order to get the reaction they want from their customers online, they must show them the same courtesy by being involved on their social media pages as well!
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