In chapters one and two of Engage Brian Solis discusses issues relating to how big social media has grown and how much of an influence it has over society today.
"Social media has created and magnified a new layer of influencers across all industries." Not just one but "multiple" influencers are affecting how we gather and process our information.
The most important topic to consider is that social media is powered by conversations, and no conversation can be complete without listening (equally as important). We can change negative and positive situations into what we want to make it because we are the ones talking.
Solis insures us that social media tools are not the reason for the change we are experiencing, it is actually the people who are making the change happen! Keep in mind there are ALOT of influencers on the web today. For example, social media spending will increase to $3,113 in millions in 2014 from the past $716 in 2009, which is incredible.
Solis reminds us that these tools are exciting and seductive because it allows us to easily connect with people we choose to connect with daily.
I think that's so crazy that spending for social media will increase that much in such a short time! It's weird how in the past few years social media, and the people making the change, have created a phenomena. I can't look at anything the same anymore. I feel like I have a social media lens influencing the way I see things. Good post!
ReplyDelete