During PLN presentations in class on Wednesday, I couldn’t help but notice like the rest of the class how many people were doing their project over personal branding. Ironically this weekend I found an article over this topic.
So what exactly is personal branding, and is there even such a thing (is it just a reputation). Are you in control of it, or are the people you interact with, can you have two different types of brands, a corporate and a personal one?
In this article Becky Johns explains it all. She says if you want to know what people think of your personal brand have them be the ones who write your social media bios, or have them write a quick sentence about you.
This makes a lot of sense when thinking about it in-depth. You can try to explain what your personal brand is yourself, but the people in your life who know you are the ones who actually define what your personal brand is with out you even realizing it.
Johns explains everyone you know is going to have a different point of view of what defines your personal brand. It is important to be yourself and stick up for what you believe in.
She says that the key to personal branding is let your passions and interests guide how you interact with others. People will have opinions about you so do something interesting to make that opinion part of your personal brand!
No comments:
Post a Comment