This week our class focused on identifying influencers on Twitter, and other forms of social media. After reading a publication from the Web Ecology Project, an article by Brain Solis (titled Unveiling the New Influencers), and a blog (titled Social Media Reading-Influencers) I decided to share some important information I learned.
First and foremost we will look at Twitter. On Twitter the number of followers one has will effect how they appear to other Twitter users (they will appear popular). The number of users one has will then attract a number of more followers, because their content seems legitimate.
So when measuring Twitter one would look at the number of followers the user has, vs. the number of people the user is following.
The Web Ecology Project explained that most users follow back their followers to maintain a relationship, and possibly start conversations. However a “materialistic” user will collect followers to use as contacts, and then push content towards them.
On Twitter a conversation seems to be the majority of users intended goal of action, and an individual may maintain multiple personas online.
Brain Solis explained, “Social media is changing how we create, decipher, and share information, and reshaping how brands content publishers think about markets and people who define them.
He states Social bookmarks blogs and other forms of social media provide “a looking glass” into interaction between consumers.
No comments:
Post a Comment