Sunday, February 27, 2011

The Magic Word



Today products everywhere are going “green” and trying to show their doing their part in helping to save our planet by being eco friendly. The word green is everywhere, from biodegradable chip bags, to reusable and recycled cans, to solar powered cars, going green is the next big thing and everyone’s doing it. Even today in a restroom I noticed a sign above the toilet that read “think before you flush, this bathroom has gone green” and had a green flush that allowed you to choose the amount of water to flush your waste away with.

 Turns out marketing teams everywhere have caught on to this catchy color and in an article titled “a magic word that turns non-stories into news” Kevin Allen explains the word green can turn almost any non-story into legitimate news.

Making a part of your product eco friendly is an instant attention grabber for editors and journalists around the world. This article explains that the H.J Heinz Co. is the most recent product to jump onto the bandwagon and its worked wonders for them. There were 258 news related articles about Heinz going green on a Google search.

Allen explains ever since Al Gore’s 2006 documentary An Inconvenient Truth came out America’s products everywhere have gone green with their products and it’s working like a charm!

Would a “going green” story get your attention?

Photo from Delaware Employment Law Blog

1 comment:

  1. Thats a great point because "going green" has turned into a broad term. I believe used too loosely because people know the influential ora that it brings. Stories who find a relevant green twist are clever, but people who advertise with "green" principles and in the end aren't producing green or green-satisfactory product are undiciplined.
    Nice point, because often times we as the audience look past it and take "going green" for a fact, and need to support accountability.

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