It’s about that time again, time to discuss some chapters in the book Engage. This week I will discuss chapters 19-23.
We have now reached the end of the book; even though all the topics are “new” the ideas are essentially the same. Here are some short but sweet points from these chapters.
This time chapter 20 opened by explaining the importance and significance of linking items on a webpage. Brian Solis calls this “the human network.” Solis also says an “inbound network represents the individuals who respond to us publicly and the outbound network is representative of those to whom we reply.”
The most important topic I noted in chapter 21 was that your brand cannot flourish unless you have a “human emotional connection” with others. This makes sense in a lot of ways, it's like trying to get donations, you must pull at peoples heart strings to really get that donation.
Last but not least, in the long run all that matters is what others are saying about your brand not what you say about it! So remember this if your thinking about creating a social media presence for your brand!
photo from Pierce Mattie PR NY